The SnoMaster History books

SnoMaster epitomizes the pinnacle of refined living with its exquisite array of beverage coolers, wine coolers, ice-makers, water dispensers, and 12V portable fridge/freezers. Celebrating over two decades of expertise, we specialize in premium, fit-for-purpose appliances that transform residential kitchens, amplify home entertainment spaces, and cater to the most adventurous outdoor spirits. Our products, including our market-leading 12V portable fridge/freezers, are crafted to integrate seamlessly into both intimate indoor gatherings and expansive outdoor settings, ensuring that every beverage is presented at its ideal temperature. With SnoMaster, we offer not just appliances, but an upscale lifestyle where every drink served, whether in your home or under the stars, is a reflection of sophisticated taste and refinement.

2002

SNOMASTER
FOUNDED BY
SHANE BENNETT

2004

SNOMASTER MOVES INTO 134 KUSCHKE STREET,
MEADOWDALE, GERMISTON (168M2)

FIRST SNOMASTER 15KG
ICE-MAKER MANUFACTURED

FIRST CONTAINER ARRIVES IN APRIL FROM
SNOMASTER ASSEMBLY FACTORIES IN CHINA

2005

SNOMASTER LAUNCHES 40L, 60L &
80L 12/220VOLT PORTABLE

SNOMASTER LAUNCHES 26KG, 50KG &
130KG COMMERCIAL ICE-MAKERS.

2006

FIRST SNOMASTER WINE COOLER RANGE LAUNCHED COMPRISING OF 32-BOTTLE AND 60-BOTTLE WINE COOLERS

2007

SNOMASTER INTRODUCED 56L AND 72L DUAL COMPARTMENT 12V PORTABLE FRIDGE/FREEZERS, INCLUDING A RANGE OF 220V UNITS FOR THE CARAVAN

2007

SNOMASTER LAUNCHED

SNOMASTER LAUNCHED ITS FIRST RANGE OF PLASTIC 12V PORTABLE FRIDGE/FREEZERS

SNOMASTER LAUNCHED RANGE OF
UNDER-COUNTER BEVERAGE COOLERS

SNOMASTER INTERNATIONAL ACQUIRED 4000M2

SNOMASTER MOVES TO 1500M2 PREMISES AT 97 FLEMING ROAD, MEADOWDALE, GERMISTON

SNOMASTER INTRODUCES 40L & 70L 220/LPG FRIDGE/FREEZER MODELS

2010

2011

2016

RANGE OF OEM PRODUCTS INTRODUCED INTO SOUTH AFRICAN MARKET

SNOMASTER INCREASES INTERNATIONAL FOOTPRINT TO:


USA, AUSTRALIA, NEW ZEALAND, EUROPE, CANADA, SPAIN, NETHERLANDS, ISRAEL, MALAYSIA AND DUBAI

2018

PRO SERIES AND SUB-ZERO BEVERAGE AND WINE COOLERS LAUNCHED

SNOMASTER MOVES TO 6000M2 PREMISES AT 49 KOORNHOF ROAD, MEADOWDALE, GERMISTON BOASTING RETAIL CENTRE, TESTING DEPARTMENT AND FULL SERVICE CENTRE.

2020

FIRST 12V AND UNDER-COUNTER BEVERAGE
COOLERS WITH TEMPERATURE INDICATORS AND REMOTE CONTROLS INTRODUCED.

SNOMASTER CAPE TOWN
BRANCH LAUNCHED
AT 31 STELLA ROAD, MONTAGUE GARDENS, CAPE TOWN (1250M2)

SNOMASTER
EVOLVES FROM
FAMILY-RUN
BUSINESS

TO CORPORATE
ESTABLISHMENT

SNOMASTER JOHANNESBURG SHOWROOM CONVERTED TO EXPERIENTIAL LIFESTYLE CENTRE